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BobVila.com > Channels > Finance > All Articles > Sears American Dream Campaign

Sears American Dream Campaign
Strengthening communities, one home at a time.

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Home is where dreams come true. From carrying a bride over the threshold, to bringing home a new family member, we celebrate life's treasured moments at home. It's where our hearts live and memories endure. For some families, however, the American Dream is out of reach.

Ricardo Espain, Sears Product Repair Services associate, inspects Ana Perez's refrigerator as part of the Sears American Dream Campaigns efforts to help home owners maintain their homes.
To help make the dream of home ownership and continued home maintenance a reality for more families, Sears has created the Sears American Dream Campaign. This $100 million community commitment will help millions of Americans overcome the barriers to home ownership and provide products and services that outfit and maintain homes and families.

The American Dream is more than just owning and preserving a home. It's the foundation of our families, neighborhoods and nation. In fact, in communities where home ownership and maintenance rates are high, children excel in school, adults are economies thrive.

Sears will help strengthen families and neighborhoods nationwide by:
  • Educating families about home ownership and maintenance.
  • Contributing funding and merchandise to community organizations to help struggling families achieveand preserve the American Dream.
  • Providing hands-on assistance from the Sears American Dream Team made up of Sears' current and retired employees.
  • Advocating for public policies that encourage home ownership.

Learn more about achieving and preserving the American Dream at www.searsamericandream.com.


Copyright Sears, Roebuck and Co. © 2003

 
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